This cover is also taken from Kerrang! and features the band Paramore.
The masthead is the same as you would expect it, and never changes from each issue. It is in a large font, it is bold, and the white coloured text stands out from the dark background which means that it is eye catching, therefore more people are going to see what the magazine is called, possibly gaining more customers.
The main image is of the band featured in the main article, Paramore. The lead singer, Hayley Williams, is wearing light clothing, and her bright orange coloured hair stands out from the rest of the band who are stood in the background wearing dark coloured clothes which mixes in with the grey coloured background. Hayley Williams is seen as being ‘beautiful’ by both the male and female gender, and is deemed as being a good role model to the younger age of the target audience that Kerrang! is aimed at.
Because Hayley Williams has her own sense of style, and tends to stand out from most female singers, she is a good example to use as a main image on the front of a music magazine as of the good reputation she leads, and also because more people are likely to buy the magazine if someone who is reputable is used, rather than somebody who is a bad example.
The screamer is ‘Paramore’ and is written in a white font, similar to the masthead, and like the masthead, it stands out from the dark ground. There is text written above and beneath the screamer, saying ‘ “We were sick of it all!” and underneath the screamer is written ‘Secret Conflict Revealed’.
The text written above and beneath the screamer is also in a white font, (which links in with the colour scheme of the magazine) and is written on a vibrant pink background. The way the pink background is placed, it looks like the white text has been highlighted, which could be a connotation that the article is of Paramore ‘highlighting’ a fact?
Barcodes are on every magazine that is being sold, and is typically placed in the bottom right of the page, which is where the barcode is placed in this magazine.
Because of the recession and the economic state of the country, people are only going to buy a magazine if it reasonably priced, and affordable based on the contents of the magazine.
The price of this issue Kerrang! is £2.20 which due to the articles, offers and free stuff that is often in the magazine, is reasonably priced. The colour scheme of this magazine cover is a mix between a vibrant pink, a bright yellow, and white.
All three of these colours are quite feminine, however, this could relate to Hayley Williams being the main image.
Another reason for the choice of the colour scheme could be because of the genre of Paramore, and they are quite a ‘funky’ band in some ways, which the colours pink and yellow also are too.
The skylines are at the top of the page, and go across the full length of the page. Usually, in the skyline it lists a few of the bands which are featured in the magazine, but in this issue’s skyline it says ‘Muse Hometown Invasion: Space Rock Takeover’ and a thumbnail image of Matt Bellamy accompanies the skyline.
Skylines are a good way to tell the audience what bands are featured within the magazine just by looking, instead of having to look at the contents page etc.
There are three thumbnail images which are on the front of the magazine cover; one that accompanies the skyline about Muse, and the other two thumbnail images accompany the anchorage of the ‘free posters inside’ part of the cover.
By offering free gifts in a magazine, or vouchers etc, more people are likely to buy the magazine, especially if they are unsure on whether or not to buy the magazine. The use of free gifts is a brilliant technique to use when trying to draft in more customers, as it is persuasive because people will feel that they are getting more for their money whilst buying the magazine.
Teasing contents are usually located at the bottom of the page, and usually spread across the whole length of the page. In the teaser on this cover, it says ‘Plus’ in big, bold letters which is eye catching so will likely catch the attention of the reader, and then goes on to state even more bands which are featured within the magazine.
By varying the selection of bands featured in the teaser section, and using a varied selection of genres, this means that the audience that the magazine is aimed at is widened. Ideology is what ideas, and what values are shown.
On this magazine cover, I don’t think that there are any significant values or beliefs that are clearly shown. However, you could look at the text about Paramore when it says ‘We were sick of it all!’ and ‘Secret conflict revealed’.
Judging by the way Hayley Williams is clothed in colourful clothing, whilst the rest of her band is in the background, standing in darker lighting, whilst clothed in dark clothing could suggest that there was some conflict issues within the band, possibly between Hayley Williams and the rest of the band.
The institution of Kerrang! is Bauer Media. Because of the number of magazines that Bauer Media are in control of, and because of the number of years that Bauer Media have in experience, the final product of the magazine is likely to be good.
The target audience of Kerrang! magazine is predominantly aimed at stereotypical groups such as ‘emos’ and ‘goths’ etc.
Because of the use of Paramore on the magazine front cover, this magazine cover is likely to be aimed at fans of Paramore, but people who are only fans of bands that have similar genres too Paramore, such as ‘You me at Six’ and ‘All Time Low’, who all have the ‘Pop Punk’ genre.
In my opinion of the target audience of Kerrang! is that it changes on a weekly basis, because of the genres and the varied use of genres which change, meaning that people who are interested in the genre, might not like the main genre of the next week’s issue of the magazine.
The individuals represented in this magazine cover is Hayley Williams. Hayley Williams is represented in a sophisticated way, because of the style of her hair, and also with the use of make up, and sophisticated clothing. This could possibly be pushing the idea that you can still have a fantastic career like Hayley Williams does, even by being yourself.
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