Thursday 29 March 2012

Kerrang! Contents Page Analysis.





This contents page is taken from a Kerrang! Magazine and is Issue Number 1286.

The focal point of this page in my opinion is the main image at the top of Oli Sykes from Bring Me The Horizon with two fans. Because of the colours in the photo which are all quite bright and vibrant, I think that this allows the image to stand out more than the rest of the page, as everything else on the page is quite plain colours. The second focal point of the contents page is the ’30 Seconds to Mars – Poster Special’.

’30 Seconds to Mars’ part of the text is written in bold, red text, and placed on a black square background. Once again, this allows the reader to notice this as the black background contrasts with the white background of the page, allowing it to become a focal point.

The magazine’s masthead is written across the middle of the page in white, and the font used is the font that is typically expected when seeing the logo of Kerrang!.

The contents page and each article is separated into different sections, and this could be to ensure that it is easily readable to all fans of Kerrang! If all the articles featured were placed under one section of the contents page, then readers of the magazine may get confused, which could result in them choosing to purchase a different magazine of the same genre.

Each section title is easily readable on the contents page, and the yellow font and the black rectangle background headlining each section, is larger than the contents of each section. In the bottom right hand corner, there is an example of advertising made by Kerrang!

The advertising is relating to Kerrang! Subscriptions. As the box which contains the advertisement is placed underneath a photo, then the likelihood is that many readers of the Kerrang! Magazine are likely to see the advertisement.

The advertisement is also probably placed on the contents page as the majority of readers of ANY magazine look at the contents page, and as that is the only page that the majority of readers do look at, then it makes sense to place the advertisement there.

Kerrang! Is published by ‘Bauer’, as they are the publishers of the music magazine. Bauer specialise in a number of magazines with a huge variety ranging from men’s lifestyle, to music. Kerrang! Is the only music magazine which Bauer publish which is of the specific genre.

As there are not many magazine which are available in the UK to purchase which do specialise in this specific genre, then by Bauer publishing Kerrang!, they are likely to broaden their audience, therefore make a lot more money. Ideology;

The main ideology of the contents page could be about Bring me the Horizon. As the main image of the page is Oli Sykes (vocalist from Bring me the Horizon) signing something for a fan, then this could suggest that the band are quite involved with their fans, something which fans do tend to respect quite a lot. Audience; Due to the appearance of the people in the main image (Oli Sykes & fans), then it would be suggested that the target audience of this cover page are people who are fans of Bring me the Horizon, and bands/artists of the same genre.

The constant use of the colour black would also back this idea up. Representation; Once again using the idea of the main image, and linking in again with the ideology perspective of Oli Sykes being more involved with his fans, this could be the overall representation of the contents page.

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